Delivering a quality product or service, with attractive value, is no longer enough for an organization to remain competitive. People want to invest their money, partnership, or career in companies that are in the world to add and not just to profit. Today, a company is expected to add value to the lives of employees, the population, the planet, and the environment.
It is for all these reasons that good ESG practices within companies continue to be increasingly valued in the world. This is done on the part of customers, investors, and talented professionals. In that sense, there is even an interesting phrase attributed to American President Joe Biden that says: “Don’t tell me what you value. Show me your budget and I’ll tell you what you value. ”
ESG: sustainability in the broadest sense of the word
The acronym ESG stands for Environmental, Social and Governance or Environmental, Social and Governance (ASG, in the Portuguese translation). In practice, it is a concept that serves as a compass to direct the actions of organizations in terms of sustainability. But note that, here, we are not just talking about concern for the environment. Good practices should also encompass the quality of the company’s relations and actions in favor of employees, suppliers, society, minority groups, and diverse audiences, in addition to preventing and combating fraud and corruption.
How can ESG help attract and retain talent?
People want to work in organizations that make them proud, as they value stamping the brand of companies in the curriculum. In fact, being proud of the organization in which it operates is the main generator of happiness at work for employees in the world.
As we know, this sense of accomplishment tends to benefit the business with productivity, engagement, and loyalty on the part of professionals. And, to gain credibility and respect in the face of talented professionals, increasingly disputed in the market, good practices in ESG can be a good way.
Affinity approximation: our biggest gain
The aforementioned initiatives have earned us notoriety and international accolades which, of course, are great for our business. But, more than that, with each action we strengthen our muscles as a responsible company, we root this in our DNA, cascade this concept to the professionals who keep in touch with the company and, in a very natural way, we are attracting and seeking customers suppliers, partners, and employees who care about what we care about: making a difference.
From experience I suggest: include your company in the ESG Era as soon as possible. Not being part of it is to go in the opposite direction of the desires and needs of people and the world.